As an Architectural Consultant and Designer for several leading retail store chains, Cheryl K. Monroe has spearheaded the introduction of new and exciting design and concepts along with Comprehensive marketing plans for over 100 jewelry stores on the West Coast. Her knowledge and expertise in lighting, display case design and merchandising is attributable in part to her European education and to the extensive time she devotes to travel and research for retail projects throughout the United States, Europe and Asia.